New Trends Of Foundation Are Coming!!
In the make-up consumer market, the foundation is the largest segment of domestic facial make-up, it is a strong efficacy category that must meet the realistic functional needs of users. From a good concept to a good formula, what is needed in between is a reasonable arrangement of countless details and a reasonable control of the product structure.
The logic of an effective makeup products works is that the user base is broad and the needs are properly addressed, and thoughtful product people will deconstruct the secrets of how the product works in the market, and then explore and develop new ways to play. This includes adding new concepts, new perspectives, and new variations to the original play so that the base makeup products are more adapted to the needs of the audience and aesthetic changes.
Insight into new product trends in performance foundations
As consumers’ skin care needs escalate, foundation products are slowly changing from a single make-up function to a skincare function. While international brands continue to be recognised and followed by domestic consumers, local brands of foundation products have also emerged rapidly in recent years.
1. Light and natural make-up
Consumers are looking for a light and soothing look, preferring nude, natural look and other make-up effects. Light, breathable and velvety concepts are on the rise.
New Products Examples
Estée Lauder launches the new Double Wear Sheer Flattery Loose Powder
The official website declares：This microfine finishing powder sets your makeup and saves you from shine. Lightweight and silky sheer, it creates a soft-focus blurring effect for a flattering, photo-ready finish in either matte or soft glow.
2. The original skin look
Flawless make-up is no match for good, original skin. “Authenticity” is also starting to sweep through the foundation scene, and it’s goodbye to heavy, twisted makeup. It is possible that the new trend is to restore the skin to its original state.
New Products Examples
KANEBO launches a new foundation cream – Lively Skin Wear Foundation Cream
The official website declares: A make-up effect that “masquerades as bare skin” and leaves the skin vibrant. Freedom to reveal the texture of beautiful bare skin. Covers the skin while maintaining its natural radiance, texture and colour.
3. Glossy 3-Dimensionality
The structure of the skin’s features is modified by light and shadow, giving the face a three-dimensional feel while retaining the texture of the skin. There is a new trend to add various gemstones and minerals to products to enhance the luminosity and dimensionality of the face, using the principle of refraction of light by crystals.
New Products Examples
CPB HOLIDAY LUMINIZING FACE ENHANCER
The official website declares: Captures the beautiful glow of dynamic light. Uses innovative light-diffusing technology to define contours and illuminate your complexion. Created with a rich texture that glides on smoothly and enlivens skin with an infusion of light.
4. Mask makeup products
Masks are gradually becoming a necessity in everyday life. Fast film-forming, Not easy to take off makeup base products are fast becoming the new consumer norm, mainly concentrated in the setting makeup category.
New Products Examples
GIVENCHY PRISME LIBRE PRESSED POWDER
This innovative, mask-proof complexion powder sets and protects makeup by absorbing excess sebum and humidity, even under a mask. With buildable, sheer-to-medium coverage and a second-skin effect, makeup wearing time is prolonged with a translucent finish, whatever the conditions.
The effect of base makeup is inspired by innovation.
Base makeup is aimed at a broader segment of the population, showing the brand’s inclusiveness and uniqueness.
The innovation of the base makeup form is an attempt to provide consumers with a fresh experience while optimising the pain points in the application process and skin experience and solving the problems of traditional textures.
The base makeup Technological upgrades enhance the product power of the core brand, Vivacious Cosmetics’ high technological threshold helps the brand to break through.
