New Arrivals | The perfect vintage lip look

The “youth power” consumer is gradually taking over an important part of the Chinese make-up market. The new generation of consumers is less interested in the big brands than before, and is more likely to make independent consumer decisions based on practicality. Practicality is not only about the underlying functionality, but also about whether the make-up item has a unique aesthetic and whether it can carry more personalised expectations. In short, it is about easy to use, good value and a great product experience.

Vivacious is an art and personality carrier, exploring the use of different themes in make-up. Starting from different perspectives, we are able to segment and customise personalised products with professional conceptual techniques. Blending global aesthetics and new generation trends to grab the attention and preference of young consumers.

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New from Vivacious—— the Fantasy Gold Dream lip collection, replicating a classic makeup style from the golden age.
Butter gloss
Retro matte velvet color

Non-Stick Matte Lip Glaze / Vintage matte velvet colour / Smooth, creamy texture

Replicates the must-have 90s red-brown shade of Hong Kong style.

A bold, long-lasting and waterproof colour.

A tribute to the golden age of supermodels. The legendary era is gone, but the bold and confident style lives on. The new Vivacious Lip Collection is now available for purchase. Shop the collection and discover the new lip makeup trend.

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