What are private label cosmetics?

A1: Private label cosmetics are products manufactured by one company (the manufacturer) and sold under another company’s brand name. The private label brand typically customizes the packaging, labeling, and sometimes the formula of the product to meet their specific requirements. Vivacious Cosmetics Co., Ltd. was founded in 2015 and is a professional OEM/ODM cosmetics processing factory. Vivacious Cosmetics Co. Ltd is a leading cosmetics manufacturer and wholesale supply company based in China. We specialise in providing high-quality beauty products at wholesale prices to customers around the world. Our extensive product range includes makeup, skincare, haircare, and personal care products, all of which are made using only the finest ingredients and state-of-the-art manufacturing processes. We support Private Label Production,  White Label Production and Wholesale Selling. At Vivacious Cosmetics, we understand that beauty product can be expensive, which is why we offer bulk beauty products at discounted prices.


Why do companies choose private label cosmetics?

A2: There are several reasons why companies choose private label cosmetics:

  1. Cost-effectiveness: It eliminates the need for extensive research and development, as the manufacturer already has the formulas and production capabilities in place.

Time-efficiency: Private labeling allows for a faster market entry as companies can leverage existing products and production processes.

Brand control: Companies can establish their own brand presence without investing in manufacturing facilities and capabilities.

Flexibility: Private label cosmetics offer customization options to cater to specific target markets or customer preferences.

What types of cosmetics can be private labeled?

A3: The range of private label cosmetics is extensive and can include skincare products (such as cleansers, moisturizers, serums), haircare products (shampoos, conditioners, styling products), makeup products (foundations, lipsticks, eyeshadows), personal care items (body washes, lotions, deodorants), and more.

Can I customize the formula of private label cosmetics?

A4: Yes, some private label cosmetics manufacturers offer customization options for formulas. You can work with them to adjust ingredients, concentrations, fragrance, or other aspects to align with your brand’s requirements or target market preferences. However, customization may come with additional costs and minimum order quantities (MOQs).

How do I find a reliable private label cosmetics manufacturer?

A5: To find a reliable private label cosmetics manufacturer, you can:

Research online: Search for reputable manufacturers through search engines or directories specializing in private labeling.

Attend trade shows: Industry events often gather private label manufacturers, providing an opportunity to meet them in person, view their products, and discuss your requirements.

Seek recommendations: Ask for recommendations from fellow beauty industry professionals or industry associations.

What information should I provide to the private label cosmetics manufacturer?

A6: To start the private label process, provide the manufacturer with details such as your desired product type, any specific formulation requirements, preferred packaging options, branding elements (logo, design guidelines), and estimated order quantities. Clear communication and documentation are crucial for achieving the desired end result.

What is the minimum order quantity (MOQ) for private label cosmetics?

A7: The minimum order quantity varies among private label cosmetics manufacturers and can depend on factors like product type, customization level, and packaging complexity. MOQs typically range from a few hundred to several thousand units, but it’s best to inquire directly with the manufacturer to get specific details.

How much control do I have over the packaging design?

A8: With private label cosmetics, you have the opportunity to customize the packaging design to create a unique brand identity. Manufacturers usually offer options for label design, color choices, materials, and package sizes. However, it’s important to understand the manufacturer’s capabilities and any limitations they might have in terms of packaging customization.

Are private label cosmetics tested for safety and quality?

A9: Reputable private label cosmetics manufacturers prioritize safety and quality. They ensure compliance with industry regulations and guidelines, conduct ingredient assessments and stability tests, and follow Good Manufacturing Practices (GMP). It’s important to choose a manufacturer who prioritizes product safety and quality.

What is the lead time for private label cosmetics production?

A10: The lead time for private label cosmetics production depends on various factors, including order volume, formulation complexity, packaging customization, and the manufacturer’s production capacity. It’s essential to discuss the lead time with the manufacturer upfront to align expectations and plan accordingly.

what is private label cosmetics?

Private label cosmetics are makeup and skincare products that are manufactured by one company but sold under another brand’s name. This concept allows businesses, such as beauty salons, boutiques, online stores, or even individuals looking to start their own cosmetics line, to sell cosmetics without having to invest in the formulation, development, and manufacturing infrastructure.

Here’s a closer look at the concept of private label cosmetics:


The reseller has the ability to brand the products as they see fit. They can choose the product names, design the packaging, and create the marketing materials that align with their brand’s identity and target market.


The manufacturing is handled by a third party—a private label cosmetics manufacturer that specializes in creating a wide range of cosmetic products. These manufacturers provide a catalog of pre-formulated products that clients can choose from, ranging from lipsticks and foundations to eyeshadows and skincare items.


Private label clients can often customize their chosen products to a certain extent. This may include selecting shades, fragrances, and sometimes making minor alterations to formulations. The level of customization can vary significantly from one manufacturer to another.


Because the products are already tested and proven, private labeling removes much of the risk and expense associated with product development. Cost efficiency is gained through the manufacturer’s economies of scale.

Regulatory Compliance

Manufacturers of private label cosmetics are generally responsible for ensuring that their products comply with cosmetic regulations and standards such as those enforced by the U.S. Food and Drug Administration (FDA) or the European Union’s Cosmetics Regulation. Resellers will need to confirm that products meet legal requirements for the regions in which they intend to sell.


Using private label cosmetics allows brands to quickly launch a new product line since they are skipping the lengthy research and development phase associated with creating new cosmetics from scratch.

Minimum Order Requirements

While going the private label route can be less expensive than manufacturing, companies typically need to invest in a minimum order quantity, which can vary from a few units to several thousand, depending on the manufacturer.

Market Approach

Businesses that might utilize private label cosmetics include:

Beauty influencers who want to capitalize on their following by offering branded products.

Retail stores and online shops looking to expand their brand with exclusive cosmetic products.

Established cosmetic brands aiming to quickly introduce new products to their line without the lengthy R&D time.

It’s important for businesses to carefully select a private label manufacturer that aligns with their brand’s values (e.g., cruelty-free, vegan, organic) and provides the quality and range of products they require to be successful in the marketplace.

how to private label cosmetics?

Private labeling cosmetics involves several steps, from concept to launch, and requires close collaboration with a chosen manufacturer. Below is the process outlined with actionable steps:

  1. Idea and Concept Development

Define Your Brand: Determine your brand’s image, values, and target audience.

Market Research: Conduct research to identify trends, gaps in the market, and consumer needs.

Product Selection: Decide which types of cosmetics you want to sell under your private label.

  1. Find a Private Label Manufacturer

Research Manufacturers: Look for manufacturers with expertise in cosmetics that offer private labeling options.

Request Information: Reach out to potential manufacturers for information on their product offerings, customization options, minimum order quantities, pricing, and lead times.

Sample Products: Order samples of existing product formulations to evaluate quality and performance.

Negotiate Terms: Once you decide on a manufacturer, negotiate terms regarding pricing, payment, lead times, and the details of the relationship.

  1. Product Development

Choose Formulas: Select from the manufacturer’s existing formulations or request custom formulations if available.

Customize Your Line: Work with the manufacturer to customize aspects like color, scent, or active ingredients where applicable.

Packaging and Design: Create the packaging design that reflects your brand, which includes choosing containers, materials, labeling, and the design layout.

Compliance: Ensure all products and labeling comply with the regulatory bodies in the jurisdictions where you will be selling.

  1. Testing and Quality Assurance

Stability and Compatibility Testing: Ensure product stability over time and that formulations work well with chosen packaging.

Safety Testing: Ensure all products have passed necessary safety tests, which can sometimes be provided by the manufacturer.

  1. Production and Order Fulfillment

Place Order: Confirm the details and place your first order, adhering to the manufacturer’s minimum order quantities.

Quality Check: Upon receipt of the products, conduct a quality check to ensure everything meets your standards and specifications.

  1. Build Your Brand and Marketing

Website and E-Commerce: Build your online presence with a website and e-commerce platform for direct sales.

Marketing Plan: Develop a marketing strategy that may involve social media marketing, content marketing, influencer partnerships, or paid advertising.

Distribution: If not strictly selling direct-to-consumer, establish relationships with retailers for broader distribution.

  1. Launch

Promote Your Brand: Use your marketing plan to generate interest and excitement around your product launch.

Monitor Sales: Keep an eye on your sales and inventory to manage stock levels efficiently.

  1. Scale and Expand

Customer Feedback: Gather customer feedback to improve existing products or develop new ones.

Product Line Extension: Gradually expand your product offerings as your brand grows.

Tips and Considerations

Start Small: Focus on a few key products initially before expanding your line.

Quality First: Ensure the quality of your products matches your brand’s image to build a strong customer base.

Create a Compelling Story: Have a clear and engaging brand story that communicates your brand values and differentiators.

Understand Your Legal Obligations: Familiarize yourself with the legalities of selling cosmetics in your intended market, including labeling, safety, and claims you can make.

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